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2006年10月02日

オーストラリア飲食業界へ殴りこみ!

31190.jpgビジネスネットワークは、大切だなぁと改めて実感。

19年来の知り合いOさんからご紹介いただいた方。いろいろ将来につながりそうな付き合いが始まりました。

W社、S社、D社、O社など日本の飲食業界をリードする企業で飲食コンサルタントとして20年以上の経験を持つ方が、日本の成功ビジネスモデル(飲食店フランチャイズ)を引っさげてシドニーに上陸。ビジネス名は一号店出店が確定したら公開しますね。

8月に来豪して、既に会社を設立し、最良物件探しに日々歩き回っていらっしゃいます。
 **********************************************

こういう方が海外で成功するんだろうなぁ、と思わせる風貌とセンスと人柄。
いつも前向きで明るく、考え方がポジティブというのが良い。

良さそうな物件を見つけたら、何度も何度も足を運んで、曜日を変え時間帯を変え客層や歩行者数のチェックを徹底的に調べる。
周囲のお店にも入って、客の入り具合や客単価をチェック。
これでもかと言うほど、通い詰めます。

さて、この物件探し、1ヶ月ほど前からお手伝いを始めましたが、前回の書き込みの通り、シドニーの家賃の高さに改めてびっくり!

でも、家賃は東京並ですが、物価も最近東京並みになってきているので、店の経営は何とかやっていけます。

最近のシドニーのランチ単価は、Take-awayでも$10あたり前。Eat-in(着席)なら$15〜$25!

例えば、1日に400名の来店があれば、$15x400 で一日$6,000。
月額で$180,000(約1,600万円)、年間では$2,000,000(約1億8千万円)になる。

これだけ売上が上がれば、年間$200,000(約1,800万円)の家賃だったとしても10%前後で収まります。

予定では年内にモデル店になる一号店をオープンして、1年以内に直営店5店とフランチャイズ展開… という計画でしたが、先日のビルダーとの打合せで思わぬトラブルが。。。
いつものことながら、この国は動けば動くほど必ず何か問題が起こる。この話しは次回にご紹介します。

これまでオーストラリアの飲食業界では、韓国系や中国系の経営者達に遅れを取ってきましたが、一気に挽回して欲しいですね。
オーストラリアの飲食業界をリードすべく、一緒に頑張りましょう!

これからオーストラリアに進出しようと考えている方のために…
流石に家賃が安くてリッチがよい場所は、直ぐに借り手が付いて物件探しも決して容易ではありませんが、まだまだ良い物件はありますのでご安心を!

→ ミラーサイト作りました。EXBLOG こちらもどうぞ!
→ ミラーサイト作りました。BLOGSPOT こちらもどうぞ!

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Posted by Japanese Culinary Institute at 17:52│Comments(30)飲食店ビジネス
この記事へのコメント

 パースでは、ランチ単価の水準はまだそこまではあがっていないので
リビングコストの格差を感じますね。ただ市内の店舗物件の賃貸料は似たり寄ったりのようですが。(中心街は銀座並だとか)
 物件探しは、どこにいってもやはり足と根気を使って探すという王道に行き着くのでしょうね。
Posted by やまと at 2006年10月08日 21:48

やまとさん、Perthの賃料も同じぐらい?!
それは、大変ですね。
人口がかなり少ないはずなのに経営が成り立つのでしょうか?
恐らくごく一部の繁盛店だけなんでしょうね。
Posted by シドニー nishimoto at 2006年10月09日 14:23

最近の日本発飲食店の海外進出めまぐるしい中、シドニーにも徐々に進出しつつあるんですね。
ランチの値段も東京並みなのにびっくりしました。
私も早くそちらへ行って現地の実情を見たいです。
シドニー出店計画の際には相談に乗って下さいね。
Posted by プリン at 2006年11月08日 14:39

プリンさま、シドニーの外食価格はもはや東京並です。
一度、ぜひ遊びに、息抜きにいらしてください!
楽しみにお待ちしています!
Posted by シドニー nishimoto at 2006年11月11日 10:12

シドニーで飲食ビジネスを検討しており、それにコンサルタント期待し、
日本料理を興味があり・・・
Posted by Steven Wang at 2006年11月12日 18:33

Steven Wangさん、只今、何件か良い物件があります。
もしご興味ございましたら、ご連絡ください。
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